{"id": "thu-young-audiences", "day": "Thursday", "time": "4-5:15pm ET", "event_name": "\"How do you do, fellow kids?\": Building Community to Attract and Retain Young Audiences", "event_description": "The journalism industry is out of touch with what young audiences want\u2014no wonder young people aren't subscribing, supporting, or trusting mainstream publications. \n\nIn this session, we'll talk about why community-building is so important to attract and retain young audiences. We'll discuss trust, personalization, branding and journalism \"personalities,\" internet culture as a means of reaching young audiences, and (ethical) ways to monetize journalism especially when more and more young people feel no desire to pay for news.", "facilitators": "Emily Liu, Nico Gendron, Taylor Nakagawa", "break": "", "everyone": "", "facilitators_twitter": "", "length": "75 minutes", "notepad": "", "room": "", "talk": "", "timeblock": "thu-4pm", "transcription": "", "event_dtstart": "2020-07-16T16:00:00", "event_dtend": "2020-07-16T17:15:00", "event_tzid": "America/New_York", "event_uid": "srccon-2020/thu-young-audiences"}